If you are lost on how to do a research strategy for keywords, keep reading and learn what is working now in the mighty kingdom of Google.
Also you’ll find out about the best keyword research tools
that can make the whole process easier for you when creating content.
Keyword research strategies have been constantly changing for bloggers and webmasters for quite some time now.
There was a time when stuffing an article with certain head terms you were targeting would get you on the first page of Google.
Core algorithm updates
for improving the user end
things began fixing the growing problems.
Misleading, inaccurate, unrelated keyword searches for information.
Too much crap in straightforward searches and information not relevant to what they were looking for in the first place.
The focus was on searcher intent.
People complained and Google took action.
Unfortunately, these changes that Google implemented didn’t discriminate. Bad sites fell hard as well as many good sites too.
Overnight, some of the established popular and high traffic sites were seeing massive drops in traffic and massive drops in revenue as well.
Call it collateral damage in SERPS.
Panic set in immediately. This set off a chain reaction of confusion too.
A viable research strategy was needed to change quickly.
Every SEO expert had ideas on what to do to get back to page one,
but they were wrong.
We were all wrong and Google wouldn’t tell us why.
The problem was that Google would not say what to do to fix your traffic problems. It was a big guessing game at that point with search query.
Content is King and This is Why…
If you are brand new to keyword researching and you find yourself stuck just trying to get started….
Put aside the research part and do these simple steps first.
- Blog about what interests you. Hobbies, family, gardening, whatever you are familiar with. Don’t worry about narrowing down a niche just yet. Just start with what you find easy and fun to talk about.
- Take a sheet of paper and with your topic you have in mind write down a list of keywords and synonyms that are directly related to your topic. (you can use Thesaurus.com as a guide.
- Use those keywords throughout your blog post.
- If you’re telling a story, be creative and use humor to grab attention. (controversy works as well, but be cautious with this)
- If you are creating a “how to” or review article on something, make sure at the start that it is clear what the reader will learn by reading your post.
- Keep sentences short and space your paragraphs for easy reading.
- Write as if you were speaking to a friend. (don’t swear too much though).
- Use images in your blog post . (If you are using images from Google, make sure they are labeled for reuse.)Note: Go to Google images, search for your image, click tools tab and then usage rights sub-tab. Click on link saying “Labeled for reuse”
When you are ready to do Keyword research…
Tools For Keyword Research Strategies
I’ve bought software in the past for helping me find great keywords.
But I no longer need software because this free handy plug-in/extension is the best little tool ever.
It is a Google Chrome extension that will give you search volume/month in real time.
Highly recommend this over any paid software.
What To Do…
Start writing about what you know and find interesting. You can figure out later on what direction you are going to go in. Call this the Ready-Fire-Aim.
With your specific topic in mind, write a list of all related words that would be relevant to your post. Inject these words within your blog post or article.
Take your time and don’t rush things because it will show in your posts.
If it takes 3 or 4 days or a couple of weeks, don’t worry.
Some of the top bloggers who make thousands of dollars each day have admitted to taking as long as 4 to 6 weeks creating one blog post.
Writing and re-writing until you are satisfied with your work is a sign of a true professional.
When looking for keywords, find long tail phrases that are searched hundreds of times per month, not 100,000 times.
If you keep things simple in the beginning, you will find that learning proper key phrase research will be a whole lot easier later on. 🙂